The Depression Project (Print Materials)
The Depression Project is an online resource to support people struggling or know someone with mental illness. They provide daily emails, social media postings, books, and online courses. This project was for my Art Direction class to test our knowledge of brand understanding. It also challenges us to create print advertisements for a digital based organization.
Mood Coasters
These mood coasters are a gift from the Depression Project to donors or course subscribers. The QR codes when scanned will provide phone numbers of resources according to the coaster mood.
Example: The Storm Zone coaster QR code has the national hotline phone number.
To-day List
Another gift to people who subscribe to online courses. The To-day List booklet is meant to have only 5 tasks per-page. This is to encourage people who feel overwhelmed to have a tangible visual item to show they are productive. Each page has a different encouraging quote above it.
The No-Cook Catalog
Sometimes it’s hard for a person to find motivation to make food for themselves. Thus the catalog is designed for quick no-mess meals. The back cover expresses we know it’s difficult sometimes. These recipes aren’t enabling poor diets, it is meant for coping meals.
Magazine Insert
Magazines have an audience that has the time to sit down and read. This ad has more visual appeal yet still remains short and do the point. The viewer may not know about us or need us, but they are more likely to know someone who does.
Business Cards
Business cards provide the mood icons throughout the project. As well as the phone numbers of hot and warm lines.
Outdoor Ads
These outdoor ads speak to those whom do not know about The Depression Project. The minimalist ad has our social media tag. If a person is interested in our work they can visit our website which is linked with all of our socials.